The content conundrum is a short piece I wrote back in Feb '03 on reusing content. After re-reading it the issues seem as familiar today as they were back then with not a lot of progress being made over the last 18 months. We do however have a couple of learning design tools now. RELOAD, the popular content packaging tool is about to get a learning design editor and player based upon the CopperCore engine, and while LAMS is a learning design tool, it doesn't actually support the IMS learning design spec.